Express-It Newsletter (Brochure) Campaign

This campaign supported a brochure blitz for Express It Fulfillment Center, a New Hampshire-based shipping and freight company offering a powerful differentiator: proprietary logistics software that allowed customers to quote, schedule, and track shipments in real time. I led the messaging strategy and copy development for the campaign, working to simplify complex service offerings into accessible, benefit-driven language tailored to busy logistics professionals.

The brochure served as the campaign centerpiece and was distributed digitally and in print to regional and national prospects. It highlighted software features, fulfillment workflows, and customer support advantages. Collaborating closely with design and sales teams, I crafted copy that was clear, confident, and conversion-focused. Screenshots featured below reflect how we visualized key software capabilities to underscore Express It’s competitive edge.