Email Campaign: ABB ACH180 HVACR Drive Launch

To support the transition from the discontinued ABB ACS320 to the new ACH180 drive, I developed this targeted email campaign introducing the ACH180’s advanced features and benefits. The message is designed for clarity, urgency, and technical relevance—highlighting performance upgrades, seamless integration, and safe torque off (STO) functionality.

Strategically segmented for Galco’s HVACR audience, the campaign combined product promotion with helpful resources, including a step-by-step migration guide, to increase engagement and conversions. Clear CTAs and direct messaging ensured readers could take immediate action—either exploring in-stock options or accessing the technical guide to support adoption.

Copywriter and content creator.