Language & Linguistics Student Conference – Academic Branding & Messaging Campaign

As Chair of the University of Central Oklahoma’s annual Language & Linguistics Student Conference, I led the branding and promotional efforts to elevate the conference’s visibility, engagement, and academic spirit. At the heart of this campaign was the creation of the guiding slogan: “Students engaging, transforming, and empowering students.”

This tagline embodied the conference’s mission of peer-led scholarship and inclusivity, and it was featured prominently across print materials, digital assets, signage, and internal communications. My work involved cross-functional collaboration with faculty, student presenters, and the Language Society to ensure cohesive messaging, visual continuity, and alignment with institutional values.

The project reflects my ability to craft impactful language, manage multi-platform academic campaigns, and build community through strategic messaging.